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PRE PUJA
Grabs from the Ghare Boshey Mega Pujo! video

Picture this. You’re in a crowded mall, tired after a shopping spree, wishing you had as many hands as Durga to carry those bags. You spot a cute little red sofa right in the centre of the mall. The moment you sit down to rest your feet, some people come rushing up to you and within seconds they create an ambience of a living room around the sofa with make-shift walls, a rug, coffee table and some home accessories. A woman blows a conch shell and dhaakis and a band party appear from nowhere.

Sounds like fun? Smile along as you watch the entire footage captured on four cameras to make a two-minute video as part of ABP Ananda’s campaign Ghare Boshey Mega PujoSharad Ananda 2012. Called “the biggest festival in your living room”, the campaign will be run on ABP Ananda till Dashami.

The video has gone viral ever since it was uploaded on YouTube on October 14 at midnight, on the occasion of Mahalaya. By Thursday morning, the video titled ‘Ghare Boshey Mega Pujo!’ had hit 16,933 views!

Check out the video for more glimpses of the Ghare Boshey campaign like the entire mall coming alive to the beats of the dhaak and dhunuchi dancers even as men and women dressed in traditional garb do the kolakuli and sindoor khela — all in your living room.

The Chowdhury Barir Puja, a spoof animation based on Bhooter Bhobishyot is also a part of the campaign, which is being aired on ABP Ananda.