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Less expensive
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San Francisco, Oct. 12 (Reuters): Apple will host an event on October 23, said a source familiar with the plan, in what is expected to be the unveiling of a smaller iPad to venture into a market staked out well in advance by rivals Amazon.com and Google.
Speculation has swirled for months that Apple was planning a smaller, less expensive version of its popular iPad to take on cheaper competing devices, a move that analysts say may hurt its margins but prevent its arch-rivals from dominating an increasingly important computing segment.
The consumer device giant is gearing up to unveil a new product at a major October 23 event, said the source who declined to be named, days before Microsoft Corp unveils Windows 8 and its new Surface tablet on October 26. The source did not specify what the product would be.
The device, which many expect will sport a screen between 18-20cm, is deemed by analysts to be the iPhone makers’ attempt to finally get into the fast-growing market. A smaller iPad will directly compete with e-commerce giant Amazon’s Kindle Fire HD tablet and Google’s Nexus 7, both of which have 7-inch screens and are priced at $199.
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