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Bajaj Auto aims big

Mumbai, Oct. 3: Bajaj Auto Ltd is expanding its motorcycle production capacity to 5.7 million units by the end of this fiscal as it seeks to ramp up exports and dislodge Hero MotoCorp from the numero uno slot.

The Pune-based company has a production capacity of 4.5 million motorcycles at its three plants located at Waluj and Chakan in Maharashtra and Pantnagar in Uttarakhand. It is raising capacity at all these units that will take the total volume to 5.7 million units.

K. Srinivas, president of motorcycle business at Bajaj Auto, told reporters here today that the company was raising production capacity as it had ambitious export plans.

In September, Bajaj Discover overtook Honda Splendor to become the world’s largest selling motorcycle. Discover sold 122,968 bikes in the month against Splendor sales of 121,018 units.

Bajaj Auto is, however, not content with this achievement alone. Srinivas hinted that the company was keen to overtake Hero MotoCorp in the motorcycle space. While the latter has a market share of 39 per cent, Bajaj Auto’s share in the domestic market stands at 35 per cent.

“We are very close in terms of market share. That (overtaking Hero MotoCorp) will be a story for another day,” Srinivas said, indicating that the company hoped to win the tag of India’s largest motorcycle maker in the near future.

Industry sources say the September sales numbers underscore the point that Bajaj Auto is fast catching up with Hero MotoCorp. The company sold 315,314 units compared with 354,859 units by Hero MotoCorp.

 
 
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