Keshari Industries, the largest producer of plastic moulded furniture and household items under its Marco and Marico brands in the Northeast, has come up with an innovative range of plastic products to further strengthen its position in the market.
“We are lining up a new range of plastic items to strengthen our position in this segment. Today, we have launched an innovative ‘all-new plastic’ tagari and ghamela, which are unbreakable, rust-free and free from sharp ends unlike those made of iron. I had conceived the idea last year,” Pawan Kumar Soni, partner of Keshari Industries, said at the launch on Thursday.
A Rs 20-crore turnover company with a plant at Abhayapur in North Guwahati, Keshari Industries was set up in 2009.
“We are the largest producer of plastic moulded furniture and household items in the Northeast. Consistency in performance and a progressive outlook has been our mantra. We make our chairs from recycled material. We will continue to move forward with our diversification plans, which have a tetra pack (for packing milk) on the list as well. As of now, we are planning to introduce CPVC (chlorinated polyvinyl chloride) pipes,” Soni recently told The Telegraph.
About 1,000 people have been absorbed in the North Guwahati unit. “We have recruited as many as 1,000 youth, of whom about 80 per cent are local,” Soni added.
R.S. Joshi, president of Federation of Industry and Commerce of North Eastern Region (Finer), speaking at the launch, underlined the need for restoration of industrial policy in the region. “We have been able to convince the Centre on restoration of the industrial policy so as to keep the investors interested in the region. The Northeast still lacks the requisite infrastructure and the authorities need to do what they must on that front,” Joshi said.
Lauding the progress of Keshari Industries, the Finer president said: “As a member of Finer, Keshari Industries has done well in a short span of three years. I am glad to note that local youths have been employed in the unit at North Guwahati and my advice to the firm is that they need to adopt corporate social responsibility activities such as training and skill development programmes from time to time for its workers.”
“Finer will have a board meeting shortly, wherein the prospects of a joint venture with Assam Productivity Council to set up a skill development institute in the state will be discussed,” he added.