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TVS expands range

Chennai, Sept. 29: TVS Motor Company has launched Phoenix — a 125cc bike in the executive segment — to fill a crucial gap in its range of motorcycles.

“The executive segment accounts for 40 per cent of the motorcycle market and our absence here has hurt the company badly. Phoenix not only fills that gap but will also create a new following with its premium look and feel,” chairman Venu Srinivasan said.

The new TVS bike will be priced at Rs 53,000 (ex-showroom Chennai).

Srinivasan said the company planned to launch five products before the end of 2013, which included the Victor and two scooters.

The Victor will be launched by August next year, Srinivasan said.

 
 
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