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Designer Agnimitra Paul has gone online with her festive collection of saris, kurtas and gowns. “I am very excited and I’m keeping my fingers crossed! My range will be available at 365oranges.com,” smiled the pretty Asansol-born designer, who retails from her Palit Street store in Calcutta. Why didn’t she think of it earlier? “There’s no particular reason. It just didn’t happen. But I am happy that now I can reach out to more people… from America to Africa,” she said.

To start with, you can browse through 20 of Agnimitra’s creations. And keeping the Pujas in mind, the clothes are all bright-hued. The USP, said Agnimitra, is her interactive column, that will help her touch base with her customers on a more personal level. “I’ll be directly interacting with them,” she says. From customising colours and cuts to offering fashion advice — expect a one-to-one session. “It is almost like sitting in the studio and talking to the designer… I like that.”

Modelling her designs on the website will be Agnimitra herself! Yes, the mother of one has posed in her creations to give it a real-woman feel.

In October, Agnimitra will be adding a line of customised tees for both men and women. T-shirts with messages modelled on greeting cards is what she is planning to design but they will come with a twist. “The message will be entwined with the design,” she said. For women, there will be a range of “kurti-style” tees in a shade card of her clients’ choice.

Happy shopping!