Local fast food chain J14 Foods (India) Private Limited has chalked up plans to go national and is looking for a turnover of Rs 20 crore by 2020.
We have a dream of building the business into a nationwide organisation and want to be a growth-oriented company of national standard in food service industry in order to capitalise on the opportunities created by population growth and increased mobility, director of the company, Deba Kumar Barman, said at a news conference here on Saturday.
J14 Foods, which has become the fastest growing food chain in the Northeast with 15 outlets in Guwahati alone, is a favourite destination for youths.
Barman said the idea is to develop core competency on fast food with focus on achieving international standards in terms of quality and cost and establishing strong corporate identity and brand equity.
J14 began its expedition in 1997 to satiate the tastebuds of diverse food lovers by opening up a fast food joint along RG Baruah Road, Guwahati, and began its widely appreciated second brand Kolkata Rolls in 2008.
The 15 outlets in Guwahati have a daily footfall of 2,500 customers.
Barman said by next year, the company would have 50 franchisee outlets in the Northeast. At present, out of the 15 outlets, 13 are company owned. The franchisee model has been successful and entrepreneurs should come and participate with us.
By 2014, the company would be venturing into Jharkhand, Bihar, Odisha, parts of South India and later roll into other parts of the country, Barman told The Telegraph.
He said they would be launching a new brand Shillong Momo in Calcutta soon, which will be followed by a store in Guwahati that would sell everything from rolls to burgers. There will also be free home delivery in specific areas in Guwahati.
We would soon be selling processed meat like bacon, sausage, salami, he said.
Apart from the chicken dishes on its menu, it plans add mutton rolls to provide more choice to its customers.
The company also has a basic skill development programme for cooks and chefs for school dropouts to make them employable in various organisations in the state and other places.