In the world of new and fresh film marketing ideas, this one’s really innovative and interactive. ‘The Flavour of Barfi!’ application on YouTube helps users get a first-hand experience of Barfi! the film on their computer screens. The app also allows users to meet the virtual Ranbir Kapoor — who plays the title character in the film — at their convenience and make him enact the many moods of Barfi. The Bollywood heartthrob will smile, dance, cry, love and even flirt with the users as per their wish. The URL for this cheerful app is available on www.youtube.com/barfi.
“When UTV came to me with this concept, I loved it because it’s a totally new way to connect with my fans online. We shot extensively for this YouTube application and I am sure people will have an awesome time discovering the various moods and quirky styles of Barfi,” said Ranbir.
Barfi!, directed by Anurag Basu and also starring Priyanka Chopra and Ileana D’Cruz, has music composed by Pritam and will hit theatres worldwide on September 14.