| XLRI director Father E. Abraham S.J. speaking at the unveiling of the institute’s new brand entity in Calcutta recently
Pic: Kishor Roy Chowdhury
XLRI, India’s premier private B-school, unveiled a new brand identity with a freshly designed logo in Calcutta recently. The smart logo, designed by a top design consultancy firm, signifies a complete makeover of the institute — underscoring its global ambition. On the occasion of unveiling of the new brand identity, E Abraham S.J., the XLRI director, said ,“The new brand identity connotes the institution’s futuristic outlook whilst retaining the old Jesuit heritage. It also represents the institute’s clear focus and direction that allow greater freedom for the brand to grow nationally and globally.”
The tagline “For the Greater Good”, in the new logo, is a reminder of why XLRI exists and how it can be a force for greater good in shaping the management education sector and the community at large.
H.M.Nerurkar, MD, Tata Steel and chairman of XLRI board of governors, said, “Modernising the brand identity of XLRI is an important milestone in the evolution of the XLRI brand as it marches forward with the goal of becoming a global management school of repute, shaping responsible leaders of tomorrow.”
Board members and XLRI alumni, Vineet Nayar, vice-chairman and CEO, HCL Technologies Ltd and Jaspal Singh Bindra, Asia CEO, Standard Chartered PLC, also graced the occasion.
In a bid to expand its footprint across the country and beyond, the institute is coming up with a campus on the outskirts of New Delhi by 2014. The XLRI management also announced the launch of a unique Global MBA programme in partnerships with Weatherhead School of Management of Case Western University Cleveland, US, and School of Economics and Management of Tongji University Shanghai, China. Commencing from June 2013, the programme will be held in Jamshedpur, Shanghai and Cleveland, and will be taught by faculty members of all the three B-schools.Each B-School will admit 20 students from its country.
The Jamshedpur campus is also being expanded to accommodate another 120 seats, in addition to the current capacity of 240 students.
Digital Campus, an integrated management and technology solutions provider for end to end solution in schools, colleges and universities, has tied up with Best US&P Consultants, a Calcutta-based one stop sales solution provider, for distribution of ERP, CRM and PRM for educational institutions. Digital Campus is also into process consulting for school / college governance, turnkey projects for starting and running of schools, employability skill development programmes for college students and customised teacher training programmes. Headquartered in Hyderabad, Giri Prakash Reddy, chief marketing officer said, “We already have more than 250 schools and colleges, which are Digital Campus certified. We are working on another 110 now. We have become the most innovative cloud computing technology company in India, and we are making the face of education sector in India truly international.” Partha Chakraborty, director, Best US&P, said, “Nowadays, as students are generations ahead in technological expertise, education needs to keep pace with these technological advances.”
A few of the advantages are that the management can take decisions anytime and from anywhere and parents can access relevant information regarding their wards’ progress online.
It is seldom that one gets to learn tips on becoming a better cricketer from one’s cricketing idol. I and my friends recently got the opportunity not only to meet Sourav Ganguly but also ask him questions and even play cricket with him.
The opportunity dawned because our school, Aswininagar JN Mondal Institution, Barrackpore, participated in a two-month long talent hunt by Dabur for schools across various districts of West Bengal for a state-level T10 tournament to be played amongst various selected schools with 15 members from each school. The prize for the winner of the state-level T10 tournament — Dabur Glucose D Cooling Energy Champions — was the opportunity to meet Sourav Ganguly and receive special cricketing tips and advice from him.
It felt great to stand beside a legend and ask him questions about his game as well as how to improve one’s skills. I have to admit I was spellbound for some time after I saw him. The evening was so much fun since we got to click pictures with Ganguly which were later framed and given to us.The added bonus for us was to be awarded the prize for being the winners of the Dabur Glucose D Cooling Energy Champions T10 tournament.
AswininagarJ.N. Mondal Institution
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