Britain’s Daniel Sturridge scores during the men’s group A soccer match between Britain and Uruguay, at the Millennium Stadium in Cardiff. The author was in the stands

It has been a week since the Games started and it is reaching fever pitch. The weather has held on, which is very important here and everyone seems to be having a great time. With the host country starting to come good and picking up quite a few medals in the last few days, the party has started here and the passion is riding high. There are hoardings, banners, flags, T-shirts, advertisements all over, urging people to ‘support team GB’.

I got the first taste of the Olympics at the stunning Aquatics Centre where a young boy from South Africa, Chad le Clos, upstaged his idol, one Michael Phelps in the 200m butterfly final. When the South African national anthem was being played at the prize ceremony, with Chad le Clos overcome with emotion, there were very few dry eyes at the Aquatics Centre.

Michael Phelps is being hailed for his unbelievable Olympic achievements that has made him a true ‘Lord of the Rings’.

The entire country is united behind every British athlete and they urge them on towards greater glory.

I am just back from a two-day trip to Cardiff, the beautiful Welsh city where we watched England beating Uruguay in football in the magnificent Millennium Stadium and qualify for the quarter-final. We stayed in a beautiful bed-and-breakfast in a quaint village of St. Fagan on the outskirts of Cardiff. There is quite a bit of Olympic tourism happening, with people coming from all over the world and visiting places of interest in between events for which they have tickets. Apart from the lovely city of Bath on our way, we drove to the Wales coast area. The places were just like picture postcards. We had hired an A3 Audi Sports, which was driven mainly by my friend Amit Sen. Normally, the drive from Bath to Cardiff is about one-and-a-half hours, but we took over three hours as the motorway was jammed with cars of English supporters driving there for the match. In the 70,000-capacity Millennium Stadium, there were over 65,000 English supporters that night.

South Africa’s Chad le Clos strikes gold in the men’s 200m butterfly swimming final at the Aquatics Centre

August 4 was my first day of watching track and field events in the awesome Olympic Stadium and what a day it was! Saw Asafa Powell, and, yes, Usain Bolt (in the 100m heats). Also saw Yelena Isinbayeva (women’s pole vault qualifier), and the local favourite, Jessica Ennis (heptathlon), apart from various others.

Travelling from central London (Oxford Circus) to Stratford station took 20 minutes by the Underground Central line and a 10-minute walk took us to the Olympic stadium. There are guides and volunteers everywhere and the security checks are done by British army officers; all very polite and very quick. I thought the entire arrangement has been top class and there were no long queues anywhere despite the fact that the 80,000-capacity stadium was totally full.

We stopped by Oxford Circus on our way back and I have never seen that place so crowded! Had the famous ‘fish and chips’ here on a couple of occasions and feel the ones available at CC&FC are better!

The author is the CEO of CC&FC