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Cradle for media managers

Students keen on a career in the television and communications industry will have two new courses to hone their skills.

The Calcutta Media Institute (CMI), promoted by ABP Pvt Ltd and the Indian Institute of Social Welfare and Business Management, launched a one-year postgraduate diploma in TV management and a one-year postgraduate diploma in integrated marketing communication on Thursday.

“The objective is to create industry-ready professionals for the communication and television industry,” CMI director Amitabha Datta said at a programme on the IISWBM campus off College Street.

“Instead of the traditional management courses being offered by most institutions, we would concentrate on understanding the requirements of the industry and creating tailor-made courses to equip students to fulfil the requirements of the industry,” said D.D. Purkayastha, the MD and CEO of ABP Pvt Ltd.

The television management course would enable students to pursue a career in production houses and TV channels as producers, production managers, brand managers and media sales executives.

The integrated marketing communication course would offer students opportunities in marketing and brand management, advertising, rural marketing and public relations.

“These are the areas where major development and scope for employment is expected in the next 10 to 15 years and will generate employment,” IISWBM director D.K. Sanyal said.

The one-year diploma courses have been split into three semesters. Students will be evaluated not just on the basis of written examinations but individual projects, team projects and class participation.

At the end of both the courses, students will be awarded certificates by CMI and IISWBM. “The academic aspect will be handled by IISWBM and the industry expertise provided by CMI,” Datta said. “Placement opportunities will improve if students are able to interact with professionals from the industry.”

The guest faculty for the television management course would include Suman De of ABP Ananda, actor Parambrata Chattopadhyay and film-maker Ashoke Vishwanathan. Students will be taken on occasional visits to television studios and outdoor locations for “experience-based” learning.

The integrated marketing communication course will have Anurag Hira, the co-owner of One by One Design, Souvik Misra, executive creative director of Bates 141, and Siddharth Roy, vice-president of Response, as teachers.

The eligibility criterion for both the courses is graduation in any discipline. Candidates will be chosen through group discussions and personal interviews.

Classes for the first batch begin on July 23 and will be held at IISWBM and CMI on Elgin Road.