Visitors at the Fusion Fair, an exhibition-cum-sale, in Ranchi on Monday. (Hardeep Singh)
Footwear, costume jewelleries, sarees and salwar suits — fashionistas from Ranchi headed to Capitol Hill on Monday to make some pretty picks at a two-day sale-cum-exhibition fair.
The event, titled Fusion fair, which was inaugurated on Monday, offers the latest in ethnic fashion by women entrepreneurs who have flown in from Delhi, Mumbai, Calcutta and Bangalore to showcase their products.
Of the 200 kiosks that have come up at the venue— that saw a footfall of close to 5,000 till the evening — one is of Delhi’s Nidhi Malhotra, who has put up Turkish jewellery for display.
Malhotra, who has made her way to the state capital for the second consecutive time this year for the fair, said that the capital residents always appreciated something new.
“The response on the opening day has been good. The jewellery displayed by me have real gemstones in their design, which definitely has caught a lot of attention. Apart from that, the sale of richly embroidered Pakistani sarees and salwar suits, too has been brisk so far,” Malhotra told The Telegraph, adding that the pocket pinch of her product was from Rs 3,500 to Rs 6,000.
Apart from the Turkish jewellery, the other major attractions at the fair on its opening day were the velvet bed covers and the normal and digital cushions of varied designs, the price range of which started from Rs 400.
“The digital cushion covers put up for display here are special cause they are not found in any city shops. It is worth purchasing too as the prices are reasonable,” said Nishi Jain, who had made her way to the fair from Morabadi.
Delhi’s Ratika Khosla, who is also the member of a social organisation Katyayani, has stocked up on ethnic wears from various states, said that her aim was to showcase art forms that showcased a state’s rich tradition. “I have displayed collections of ethic wears from states like Odisha, Punjab, Bihar which has been drawing crowds,” she beamed.
If the business on Day One impressed the entrepreneurs, the visitors too seemed to have been floored by the collection on display.
“Look at this designer wooden tray. I am sure this piece here would get a lot of eyeballs. I am going to buy this,” pointed out homemaker Sushma Rai excitedly.
The other hits were stalls selling clutches adorned with sequins and zardozi which attracted a lot of queries.