| Jatin Bora |
Guwahati, Jan. 20: Popular actor Jatin Bora could be the face of the 2011 elections in Assam.
Highly placed sources told The Telegraph today that the office of the chief electoral officer (CEO) has zeroed in on the actor as the brand ambassador to create awareness about the ensuing Assembly elections likely to be held in April.
The move assumes importance because it is a first-of-its-kind initiative to create awareness about the election process, which ill stress the use of the actor’s appeal to “attract” as many voters to the polling booths as possible to “strengthen” democracy.
“Bora was the unanimous choice given his seniority and appeal. The CEO office today entrusted the directorate of information and public relations to firm up things with him. If everything materialises, he will be part of the Election Commission’s print, audio and visual campaign in Assam. The CEO’s office has also approached corporate houses to be part of the awareness drive,” one of the sources said.
Bora, who was performing for a mobile theatre group at Gohpur in Sonitpur district, was excited when apprised of the development this evening.
“It’s difficult to say anything at the moment because I have received no formal intimation. However, if it is true then it is a great honour and something to be proud of. If I can use my appeal to increase the number of voters, I will feel blessed. But first I have to get a formal intimation,” Bora said.
The actor began his celluloid journey in 1989 with Uttarkal and has acted in nearly 45 movies till date, besides being an integral part of mobile theatre.
The directorate of information and public relations is understood to have already finalised the slogans which the to-be brand ambassador could be mouthing as part of the drive. These include Your Vote/Your Step Towards Adulthood; Your Day of Empowerment and Ink on your Finger is the Best Fashion Statement, among others.
The directorate today also staged street plays here as part of the awareness drive at several places, including the secretariat, Ganeshguri, Chandmari, Cotton College, Ulubari, DC court and Dighalipukhuri.