Basking in glory
Ranchi, Aug. 25: It is the youngest, but the biggest and the best in India.
The Jharkhand Khadi Gram Udyog Board has been adjudged the best in the country by the Union ministry of micro, small and medium enterprises. The board will be felicitated by President Pratibha Patil at a function held in New Delhi on August 31.
Speaking to The Telegraph, a jubilant Jharkhand khadi board chairman Jainandu said: “The Union ministry has organised a felicitation function for us at Vigyan Bhavan. I am going to Delhi to receive the award.”
Significantly, the Jharkhand Khadi Gram Udyog Board is the youngest khadi board in the country and was established only in 2005 with zero capital. Initially, it had taken a bank loan of Rs 50,000 to begin its venture. Five years on, it boasts an annual turnover of Rs 30 crore.
“Today, the board offers employment to 25,000 people in micro, small and medium enterprises,” said Jainandu.
Earlier, on February 25 this year, representatives of the Union ministry had met Jainandu to understand his business model that led to the success of the Jharkhand khadi board.
Jainandu had presented his case before officials of the ministry and chairmen and members of other boards. Jainandu’s demonstration-cum-lecture had reportedly impressed Minister Dinsha Patel, who had instantly decided to replicate the business model for all the boards across the country.
Jainandu said their board has joined hands with reputable institutions such as National Bank for Agriculture and Rural Development (Nabard), rural development departments of both Government of India and the state, the song and drama division of Government of India and various self-help groups.
“We have ensured Janshree Beema Yojna from LIC for all members linked with us, as well as savings accounts in various post offices,” Jainandu said.
Apart from exclusive outlets, the board also organises khadi mela exhibitions. The board follows an aggressive marketing style for its products, including textiles, household items and articles of daily use.
The quality and affordability of its products result in a virtuous ripple-effect — weavers and self-help group members who make various products get a fair price for their efforts, and are able to raise their standard of living.