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Looks are as important as the content

IMAGINE YOU ARE AN employer and you have two résumés in front of you. One is filled wall-to-wall with text and uses four different fonts. It’s also peppered with dozens of words and phrases in bold, italicised and underlined.

The second résumé also offers a lot of information, but you can quickly scan the document, because it makes good use of white space, features clear and consistent section headings, and uses bullets to make important items stand out.

Which résumé would you look at first?

If you’re like most employers who may have to evaluate hundreds of resumes each week, you’ll proceed directly to the second résumé. Why? Because it’s inviting to your eyes and your attention span, while the first one is just the opposite.

If you want your résumé to have a good chance of being read by prospective employers, you must invest time and energy not only in its content, but also in its look. Whether you’re creating your résumé for the first time or in the process of revising it, keep the following design tips in mind.

White space

Create at least one-inch margins on your résumé. Also, leave some blank space between various sections, so several distinct chunks of information can be seen.

Two fonts

It’s tempting to use all of the typefaces at your disposal, but having more than two fonts in any document only lessens its readability. One font is all you really need. If you use two, make sure they complement each other. For example, use one font for the headings and the second for the body text.

Avoid underlining

It’s OK to use some bolding and italicising in your résumé text. Many résumé writers may bold their previous job titles and italicise subheadings within each section of the document. As for underlining — don’t. Studies have shown that most readers find underlined text difficult to read.

Bullet points

Bullets make it easier for employers to scan your résumé quickly, since they’re intended to grab the reader’s eye and lead it to key points you want to make. Use them when you can, especially when you’re highlighting skills or accomplishments. For example:

* Increased student organisation membership by 25 per cent

* Trained five new employees in restaurant operations and opening / closing procedures.

Be consistent

If you use all caps to present the name of your most recent workplace, for example, use all caps to present the names of your previous workplaces as well. Or if you use bold, centred text to present the first section title of your résumé, use bold, centred text to present the remaining section titles too. If you’re consistent, you’ll subtly establish a reading pattern for potential employers that will help them follow your résumé easily.

In the end, you’ll still need solid resume content to really sell yourself to employers. Even the most well designed résumé won’t pass the employer’s screen if the information it presents isn’t first-rate. Just make sure the content you feature is visually appealing and quickly scannable so that instead of passing it by entirely, employers will give it the attention it deserves.

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