Jamshedpur, July 1: Pilgrims visiting Deoghar during the holy month of Shravan have a mouth-watering treat in store, thanks to Jharcraft’s women empowerment initiative.
Jharcraft, a handicraft and handloom corporation under the state industries department, has tied up with the Shri Mahila Griha Udyog, the manufacturers of Lijjat papad, to train a group of 30 women in the art.
The training will start from July 11.
“Shri Mahila Griha Udyog or the Lijjat papad symbolises the strength of women. The idea was to train the women of self-help groups in Deoghar. The cottage industry will also get a boost through the initiative,” said Dhirendra Kumar, the special secretary of the state industries department.
Only women can become members of Shri Mahila Griha Udyog.
The udyog members also manufacture khakra, vadi, masala, atta, bakery products, chapati, appalam and detergent. Women in the state will now be trained to make all these things.
The state industries department is taking a special initiative to market these products during the holy month of Shravan when the footfall at Deoghar is the highest.
Jharcraft will borrow resources from the association for a 15-day training. It will help buy the raw material and also market the products.
“It is easy to market food products as such items are a necessity of life. The timing is also perfect as the temple town is bustling with people. I feel the self-help groups in Deoghar will do well. After the training, the members can either work as a part of such a group or can start their own business. If the concept works, we can think of expansion,” said the special secretary of the state industries department.
Jharcraft has also taken initiatives to start kantha stitch training and incense stick manufacturing to meet the growing demands of the market in the state.