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Since 1st March, 1999
 
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DYNAMIC DESKTOP

Acer has introduced the new Aspire EL 1600, its first ‘Nettop’. Formed from the words ‘Internet’ and ‘desktop’, and powered by an Intel Atom processor 230 (specially created for the heavy Internet use the Nettop is meant for), this new offering breaks the rules of the desktop business. It is smaller (they call it xSFF — extra small form factor), lighter and more affordable than a conventional desktop. It takes up less space and can be perched just about wherever you need it, with all the important ports (up to eight USB ports) spread across the front and back. What’s more is that it consumes only one-third of the power of a conventional desktop.

A glimpse of the new Aspire EL 1600. Picture by Bishwarup Dutta

“The trend of desktops priced within Rs 10,000 by local assemblers doesn’t hold ground today as the buyer is not willing to compromise on any component,” says Gautam Basu, eastern regional head, Acer. The Nettop, adds Basu, is just the kind of machine to increase rural penetration as well.

The product is “ideal for the first-time users’ computing and Internet needs”, packing in fast Internet access and applications like spreadsheets, entertainment and gaming. A 160 GB SATA Serial hard disk, 1024 MB RAM, Intel Graphics Media Accelerator 950, high-definition audio and video options complete the package. With plenty of scope for upgrades, Aspire EL 1600 is priced at Rs 16,000 with monitor and Rs 10,000 without it. Taxes extra.

Basu says that the Nettop is easier to use than most laptops. Children, housewives and those who work from home are the target buyer profile, as they don’t need the mobility afforded by a laptop.

Bengal is “definitely an emerging market”, feels Basu, who does not consider the downturn a hurdle to the success of their latest product.

Ranjabati Das

(Why would you choose a Nettop over a desktop? Tell t2@abpmail.com)

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