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Microsoft’s Gates ad ‘baffling’

London, Sept. 5: Microsoft has kicked off its long-awaited $300 million advertising campaign featuring the unlikely comedy duo of the software giant’s geeky founder Bill Gates and deadpan sitcom star Jerry Seinfeld.

The bizarre Bill and Jerry show — which is aimed at boosting the image of Microsoft’s Windows Vista system, and hitting back at Apple’s popular ‘I’m a Mac, I’m a PC’ ads — has been met with a baffled response.

The advert — which shows Seinfeld helping Gates pick out a pair of shoes in a discount shoe store — has nothing to do with software, Microsoft has readily admitted.

The new campaign has been criticised across the globe, with the Silicon Valley blog Valleywag deeming it “nonsensical” with “loopy narrative touches”.

Microsoft said the odd-ball randomness of the advert is “classic Seinfeld”, but pointed out that it is the “first and most visible sign of an ambitious effort by Microsoft’s Windows business to reconnect with consumers around the world”.

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