Those looking for a high-end solution to their sanitary-ware needs have more to choose from. Parryware Roca Private Ltd has just launched Crestia Collection, a premium segment of shower enclosures and sanitary-ware, in Calcutta. The collection of 22 attractively-styled new products are for the Indian customer looking for affordable luxury. The sanitary products include basins, water closets, shower panels, shower enclosures and come in 12 ranges. One can order a series of products or mix and match products from different lines.
The water closets use special water-saving technology. Our current challenge is to conserve water and energy. Earlier a WC would use up to 10 litres of water in a single flush. We have cut wastage by bringing that down to three to six litres, said R. Ramesh, vice-president sales and marketing, Parryware Roca Pvt Ltd.
The products are priced between Rs 7,000 to Rs 25,000. Crestia symbolises Parrywares effort to constantly make its offerings contemporary and in line with the needs of the changing Indian customer. The premium market for sanitary-ware in India is today estimated at Rs 130 crore per annum. Parryware commands a 10 per cent share of the premium segment. With the launch of Crestia Collection, we are confident of further improving on this in the coming months, said Emilio Salazar, MD, Parryware Roca Pvt Ltd.