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Matchmaker, matchmaker, make me a match |
| Celebrity management is no cakewalk. Behind the glamour lie long hours of hard work, patience and endless meetings, discovers Smitha Verma |
| Ever wonder who advises Akshay Kumar about which cola to lend his brawn to? Or how a company convinces Sachin Tendulkar to endorse its brand? Well, it’s the expertise of a few professionals who have the gift of the gab, a knack for selling and flair for managing celebrities. What most celebrities do — outside their area of expertise — is looked after by members of the celebrity management industry. ... |
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