Children browse cards at a gift shop in Jamshedpur on Sunday. Picture by Srinivas

Jamshedpur, June 15: Bollywood blockbuster Akele Hum, Akele Tum captured the essence of the father-son relationship on celluloid.

Starting from the time when they were complete strangers to each other, they evolve as a perfect duo. That father-son understanding of reel life has got relevance in real life also.

Steel city dwellers are up and ready to express their love and to pay respect to their fathers by saying Happy Father’s Day.

Nishith Aggarwal, a student, said buying a gift is futile and feels that a simple wish will be much more effective. “All my parents want, is that I work hard and dedicate myself completely to whatever I do”, said Nitish.

While a school of the young generation believes in Westernised way of paying respect to father, the other section opposes the concept.

Abhash Kumar, student, said Father’s Day has also been commercialised like other festivals. “In the consumerist culture there is little value for emotions, the celebrations like this have become merely business.”

Abhas finds gifts and cards meaningless. He contends: “Father’s Day should be celebrated everyday as love and respect to father cannot be confined to one particular day. Besides, we don’t stop loving and respecting our fathers after or before the day.”

Has Father’s Day become just a day to capitalise upon and earn profit by business houses, or is there still a meaning in the words Happy Father’s Day.

“I want to gift my father something simple and not too extravagant, so I am buying him a Parker pen and some chocolates,” said a young woman, who was out to shop for for the ocassion.

“We cater to such demands through our Father’s Day memento collection ranging from Rs 50 to 95. Even though we earn money on such occasions, but feel the emotional aspect is also important for our business to thrive,” added Shah.

Archies Gallery in Bistupur has put up a special Father’s Day poster and hosts a number of gifts and cards made for this event. to attract youngsters.

Customers, paticularly teenagers have been pouring in to these shops.