Aamir Khan has thought of an innovative theatrical teaser to promote and launch his nephew Imran Khan who makes his debut in Jaane Tu… Ya Jaane Na.

It is a two-and-a-half minute trailer that actually takes a tongue-in-cheek dig at all star launches and all the hoopla over well-toned muscular bodies. And that includes Aamir himself, as everyone by now is aware of his efforts to look all muscled up for his character in the forthcoming Ghajini.

It shows Imran as a huge, well-toned, muscular guy with all the usual trappings of a theatrical launch, only to reveal the real Imran, whose character is of a boy-next-door in the film.

Aamir Khan Productions’ third production, after Lagaan and Taare Zameen Par, Jaane Tu… Ya Jaane Na features Genelia opposite Imran. It is full circle for Aamir, who was launched in Qayamat Se Qayamat Tak by Nasir Hussain, who is Imran’s grandfather.

Aamir has been taking a very keen interest in the smallest details of the promotion of the film. And that too at a time when he is completely immersed in shooting a crucial portion of Ghajini in Hyderabad.

“Jaane Tu… as a film has a very young idiom, the language and the tone of the film is very tongue-in-cheek. We wanted the teaser to reflect the same irreverence in attitude,” says Abbas Tyrewala, the director of the film.