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Since 1st March, 1999
 
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Get gaming now

It’s vacation time and at last there are hours to while away in front of the computer. And here’s how one can add fizz to the keyboard action. Pad up as Sachin Tendulkar and take guard as Brett Lee comes bowling. Or slip into a driver’s seat and go vroom on virtual racing tracks. All you need is Rs 100 and a quick trip to the neighb-ourhood toy store to score a few Zapak.com game cards, launched this October.

The highest-searched Indian site by Indian Internet users registers 1.75 lakh unique visits daily. “Among the four segments of casual games in our portfolio, our downloadable games are offered in the try-and-buy model. But we have noticed that people download a game for a 60-minute trial but do not pay the Rs 99 or Rs 150 charge to buy it,” says Rohit Sharma, chief operating officer, Zapak. A subsequent survey revealed that the consumers were between six to 15 years old. “So how will kids make the payment when they don’t have their own credit card?”

This information led the company to lay in place a physical pre-payment mechanism. “Go to a shop, buy a scratch card and type in its pin number in the designated slot on the game page,” explains Sharma.

The card has reached about 5,000 toy and stationery stores in 40 cities. In Calcutta, Wonderland, Toy Planet, Little Johhny, Modern Toys and Striker are the stockers.

Sudeshna Banerjee

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