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Reel tales of love
Screen On & Off

With Valentine’s Day just a couple of weeks away, love is not just in the air, it’s on your TV screens too. Sony’s English movie channel PIX brings an amazing line-up of great stories all through February to satisfy your love for movies.

And it’s not just about those mushy romantic films from the West; the month begins with the intense The End of the Affair (in picture), starring Julianne Moore and Ralph Fiennes as lovers whose affair ends one fine day without any explained reason. To find out what went wrong, watch the Neil Jordan film on Thursday at 10 pm.

Having got you in the mood for love, PIX follows it up with Everytime We Say Goodbye on Saturday, at 10 pm. Tom Hanks plays an American flyer who finds himself in Jerusalem, falling in love with a Jewish girl. So, start February with two great love stories before you inch closer towards the V-evening.

Salaam Bollywood

Like many other recent Bollywood blockbusters, Salaam-e-Ishq may have got bad reviews but has opened in spectacular fashion across the world. The star-studded extravaganza, which was released worldwide on January 25 on as many as 1,200 screens, has grossed over $11 million in its opening weekend in the US. In the UK, the box-office grosses up to Sunday exceeded that of Krrish and Guru as well as Rang De Basanti and Don for the same period.

In line with worldwide distributor Eros’s strategy to broaden the audience for Bollywood films beyond the expatriate community, Salaam-E-Ishq was released with local language subtitles in markets like Germany, Belgium and Holland through mainstream multiplex chains.

Said Sunil Lulla, director and president of Eros International: “Our strategy is a combination of leveraging our distribution network and marketing muscle globally and looking for opportunities to open new markets.”

Gaming challenge

Animax, the “young adult animation channel”, has kicked off the first annual Animax Grand Gaming Challenge 2007, a gaming tournament that will be conducted across 66 cities. This mega event will feature gamers competing for a bevy of prizes in several online game categories such as sports, racing, strategy and first-person shooter.

The preliminary elimination rounds will end this Friday before the four zonal semi-finals will be conducted in Mumbai, Delhi, Calcutta and Bangalore beginning February 8. The mega final showdown will take place at the Atria Mall in Mumbai on February 28.

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