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Ultra-thin models not required
Models of average size are just
as effective at selling products as ultra-thin models, a
new research suggests. A social psychologist at the University
of Sussex in England scientifically examined the claim that
thinness sells by comparing different types of advertisements,
and presented her research at an obesity conference in Ottawa,
Canada, this month. The ads featured the Size 0 models common
in magazines as well as equally attractive models who had
a body size that represents the average Canadian woman,
a Size 10 or 12. She found that thin models make many women
feel bad about their own bodies, while average-sized models
do not. She also found that average-sized models were just
as effective as thin models for promoting body-care products
and diet foods.
Couch potatoes beware
Hearty feasts and couch-potato
marathons are holiday traditions, but an endocrinologist
at the UT Southwestern Medical Center warns that packing
on kilograms and not exercising could be deadly for millions
of people who have diabetes and dont even know it.
Diabetes can be a silent killer because its symptoms arent
sudden, but build up over time and lead to heart disease
or other maladies. So if one is 40 plus, obese, lacks physical
activity or has a family history of diabetes, one must make
time during the holidays to visit a doctor for a diabetes
test. Symptoms include excessive thirst or hunger, dramatic
weight loss, fatigue, frequent urination or blurry vision.
Painless vaccines
Dreaded and painful vaccinations
could one day be as simple as sticking on a Band-Aid. Early
tests of skin-patch vaccines are beginning in hundreds of
volunteers in the US. While one version is designed to protect
against the flu, another is to prevent travellers
diarrhoea. Unlike syringe-based vaccines, patches wouldnt
need refrigeration. Nor would they pose the infection risk
of reused needles, a continuing problem. The National Institutes
of Health is helping fund patch research in the hope of
strengthening todays imperfect flu shots, and gaining
extra help if bird flu or some other super-flu ever triggers
a pandemic. Only time will tell if the patches really work.
Chocolates good for heart
Fulfilling the dreams of chocaholics
everywhere, US researchers have shown that a few squares
of chocolate a day can almost halve the risk of heart attack
death by decreasing the tendency of platelets to clot in
narrow blood vessels. This is due to chemicals called flavonoids
found in dark chocolates. The finding was presented at the
American Heart Associations annual scientific session
in November.
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