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Style den down the decades

Park Street stalwart Flurys won quite a crown on Tuesday — the MTV Lycra Style Award. A whole host of celebrities including Cyrus Sahukar, Usha Uthup and June attended the presentation of the award at Flurys.

Aditya Swamy, vice president, marketing, MTV India, praised the cafe-restaurant for “being the epitome of style in Calcutta for over 70 years”, adding how delighted they were to “recognise it as the most stylish place in town”.

The MTV Style Awards have been running for the past four years, largely focused on Mumbai. The judges and organisers this year included Bangalore and Calcutta for awards in the Most Stylish Places category.

urys was found to be one of its kind. “Calcutta is fashionably stylish, and Flurys,

over many decades, has been the popular destination for famous personalities who have defined style in so many exciting aspects,” said Satish Khurana, regional director of Apparel, a backer of the Awards.

Singer Usha Uthup concurred: “When I was young, I used to take my singing classes nearby, and after the lesson was over I used to come to Flurys and buy some of their delicious cookies. The place has been a constant throughout my life, and I’m very pleased to be here to see Flurys collect such an award.”

Actress June recalled how as a kid she always used to get her birthday cakes from Flurys. “A birthday was incomplete without a Flurys cake!” she said.

Apeejay Surrendra Hotels managing director Vijay Dewan expressed “surprise and delight” at the award, and explained the efforts of the Pauls to keep Flurys at the top of the game. “The challenge was taken up two years ago to make Flurys reminiscent of a turn-of-the-century European tearoom, while upgrading technology, kitchen and efficiency in operations,” he said.

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