Ranchi, April 21: A deepening water crisis across the state is finally drawing attention of seemingly effective social groups.

Jal Jagrukta Abhiyan, an organisation of NGOs, politicians, scientists, professors and social workers, will launch a statewide campaign tomorrow to clean up some rivers in the state besides making an effort to raise the underground water level.

The organisation is also expected to draw an active government support as it is headed by Sarayu Roy, vice-chairman of the state planning board.

The campaign will include clean-up projects of rivers that include Ajay, Damodar, Subernarekha, North Koyel and Koynar.

The organisation will first carry out a study of the reasons for these rivers getting polluted and drying up. Besides, they will also lobby for making a legislation for prevention of exploitation of underground water for commercial use.

The organisation has been able to rope in Rajendra Singh whose Tarun Bharat Sangh ? a Rajasthan-based organisation ? had converted an area spreading over 6,500 sq km of ?government declared? barren dark land into a ?cultivable white land?.

Rajendra, a Magsaysay award winner, is here to attend the campaign?s inaugural seminar tomorrow.

?It?s essential to build a pressure on the respective state governments to bring a legislation in the form of groundwater control act which would make unregulated exploitation of underground water illegal. I believe with the presence of Sarayu Roy, a stronger initiative can be taken in the state,? he said.