The Telegraph
 
 
ARCHIVES
Since 1st March, 1999
 
THE TELEGRAPH
 
 
Email This Page
Tea joins mocktail club
- Expect to savour new flavours of old beverage this Bihu
Bartenders whip up a tea mocktail at a Bangalore outlet

Guwahati, March 9: If you thought milk, sugar and a little bit of lemon, ginger or cardamom were all that you could put in your favourite all-day beverage, think again. Tea is set for a shake-up ' literally ' this Bihu.

The region's first tea mocktail bar will open in Guwahati during the festive season, offering customers myriad concoctions prepared with herbal, organic and green tea.

The mocktail bar is the brainchild of Dhrubajit Chaliha, scion of a family associated with the tea industry for decades.

'My objective is to promote tea as a health drink. Tea mocktails can even become a fashion statement if marketed properly. Anybody who prefers non-alcoholic beverages will surely like this place,' Chaliha said.

The bar will also have a counter where customers can buy the finest teas, packaged in traditional silk wrappers.

Chaliha said the bar would organise festivals and special events for which mocktail specialists from some of the most popular bars across the country would be invited. 'Being associated with tea, I have seen the industry go through many ups and downs over the years. Tea has to be marketed in innovative ways for the industry to survive.'

The interiors of the mocktail bar, which will be in the same building and floor that houses the Illusion lounge bar, will include sea fish aquariums and water cascades.

Chaliha believes consumption of tea will increase if the youth are offered products they wish. However, the bar will also serve non-tea mocktails.

The Guwahati Tea Auction Centre is in the process of setting up a tea boutique to give visitors from outside Assam a taste of the finest teas produced in this part of the country.

The tea auction centre, the third largest in the world, hosts foreign buyers and dignitaries throughout the year.

Top
Email This Page