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HDFC Bank raises bar with gold

Mumbai, Aug. 19 (PTI): HDFC Bank will launch ‘mudra’ ? a service that will offer branded five-gram gold bars with a purity of 99.9 per cent.

The gold bars will be available in tamper-proof packing, along with the assayer’s certificate, the bank said in a release here today.

Launched to coincide with the beginning of the festive season, the gold sale plan will play out in 160 branches in Mumbai, Delhi, Calcutta, Chennai, Bangalore and Hyderabad from August 27.

HDFC Bank plans to expand the service to other cities.

“The product is ideal for customers who have been demanding purity in gold for investment purposes,” Shyamal Saxena HDFC Bank’s head of retail liabilities, said.

Along with easy availability through the bank's network, customers can enjoy easy liquidity, thanks to the tamper-proof packaging and assayer’s certificate,”

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