Ivan Kam, manager of Toshiba?s South Asia distributor business, in New Delhi on Monday. Picture by Rajesh Kumar

New Delhi, April 25: Toshiba Singapore?s computer systems division and Toshiba Mobile Computing Partner along with HCL Infosystems have chalked out an aggressive retail strategy to achieve significant market share in the segment that includes the launch of a sub Rs 1-lakh laptop.

Analysts predict that India?s laptop market will grow over 100 per cent this year.

Toshiba has joined hands with HCL Infosystems to expand its direct accounts coverage, technical service centres, after-sales support and dealer channel networks in the country.

It is also beefing up its retail presence in India through its concept stores called ?shopToshiba? and ?iShops?.

The company has launched a series of products in India as part of its worldwide launch. With its focus on providing the latest technology innovations in notebooks that meets customer?s needs, these products are aiming to garner a bigger market share in the Indian market.