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Organising an interview with Ashok Baweja, chairman
of Hindustan Aeronautics Ltd (HAL), sends his office staff into a tizzy. Calls
are made to re-confirm the date, time and venue of the meeting. Reporting time
is fixed at half-an-hour before the interview. The helpful staff offers suggestions
on what questions to ask the big boss.
Meet the man to unravel the mystery behind the surprisingly
efficient government officials. Baweja is a self-confessed no-nonsense boss. ?I
believe in being the best,? he says. ?I cannot tolerate half-baked performances.?
Baweja walks the talk. He is the first chairman of
HAL who joined the company as a management trainee and rose to the top job. Before
him, the chairman had always been inducted from outside.
An Air Force officer?s son, Baweja grew up watching
aircraft and choppers flying and landing next to his kitchen garden. That?s when
his love affair with aviation began. ?I read everything I could about flying machines,?
he says.
Joining the Air Force was his obvious career choice.
But a colour vision problem came in the way. Instead, Baweja enrolled for engineering
at the Delhi College of Engineering, got an MBA degree from the Faculty of Management
Studies (FMS), Delhi and prepared to launch himself into a career selling soaps
and shampoos.
During campus placement, Baweja was offered two jobs
? one with Tata Power and the other with HAL. No prizes for guessing which job
he jumped at. It was an escalator ride to the top at HAL. Baweja started as a
management trainee in 1972, then joined the engine division, became marketing
head in 1992 and was selected as programme manager for the prestigious Dhruv helicopter
project in 1996. While at the engine division he conceptualised the industrial
and marine gas turbine business, which is now a full-fledged division of HAL
Baweja says his philosophy of ?Do it now, do it quick?
took him places. HAL was looking for his kind of people. ?The company was restructuring.
It was looking for young, enthusiastic workers,? recalls Baweja. He fit the bill
perfectly.
Baweja became the corporate crusader in the inert
PSU. He dressed smartly, worked beyond the nine-to-five hours and introduced the
concept of a lean, mean organisation. He encouraged his workers to set stiff targets
and meet them.
When Baweja took over as marketing head of HAL, the
company was doing business with seven countries. Two years later, the number had
increased to 23. ?We had an open charter to push anything in any country. We went
all out,? he says.
The Intermediate Jet Trainer (IJT) project came when
Baweja was managing director of the design and development department, in 1999.
The project was completed in three-and-a-half years flat. ?In record time,? he
says.
Baweja took over as chairman of HAL in December last
year. He?s got big plans for the Rs 3,600 crore turnover company. The local initiatives
are growing apace. But Baweja is also casting his eyes overseas. The defence public
sector enterprise is looking at three joint ventures with international aviation
majors from Israel, Russia and France. More may be on the cards when these crystallise.
But the first priority is home ? not just India but
the organisation itself. Baweja he wants to remove all traces of the great Indian
chalta hai attitude from HAL. ?Why should an Indian work with NASA to prove his
worth. Why not HAL,? he says.
He wants to train, groom, mentor and motivate fresh
recruits to make them the best aviation brains in the world. And last, he wants
to remove all waste from the organisation.
Baweja is beginning HAL?s restructuring process with
himself. He is turning laptop savvy and does all his official communication himself.
?I like to do my own work,? he says as he walks out of the office to look for
a company brochure.
His executive assistant ? and his helpful staff? had
better watch out.
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