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A garage in Mumbai?s suburban
Chembur served as the office of a bunch of young computer
whizkids. Students of Podar College of Commerce, the group
ran an institute for multimedia training initially, and
later began making computer-based games.
One day, when two gentlemen from
PricewaterhouseCoopers (PwC) walked in, they were surprised
to be surrounded by T-shirt-and-denim-clad 22-year-olds.
The men from the consulting firm were there with a strategy
to fund the company. Five years later, Indiagames is one
of India?s biggest games developers. The group which hung
out at the garage is in the elite list of e-millionaires.
And the man who negotiated with the venture capitalists
? CEO Vishal Gondal ? has just struck a lucrative deal with
TOM Online, the Hong Kong-based Chinese wireless Internet
company.
?I got into computers and gaming
very early. I got my first computer when I was 12,? says
the 28-year-old Gondal. Belonging to a Punjabi business
family, he was born and brought up in Mumbai. ?Business
is in my blood. My grandfather ran a flourishing jewellery
business in pre-partition Pakistan. He had to start the
business from scratch after moving to India. My father owned
a cable manufacturing business. It was from my father?s
garage that we started our small business.?
Gondal completed his schooling
in a local school in Chembur, and finished his graduation
from Podar. ?Those days engineering was the hottest career,
but I got into commerce because I thought it would give
me enough time to do other things,? says he. Incidentally,
Gondal flunked his BCom in his favourite subject ? computers.
?My professors were shocked because everyone knew about
my passion for computers. The funniest part was that I flunked
because I could not reach the exam centre in time and I
wasn?t allowed to write the exam. Of course, I cleared it
in the next attempt.?
Gondal?s small company moved into
developing PC-based games, and the first sign of success
came when they developed a game based on the Kargil war.
?The war was at its peak, and we developed an online game
where anyone could log on and fire bullets at the Pakistani
army. The game became an instant hit, and got us lots of
publicity,? Gondal recalls.
The Kargil game gave rise to the
idea of starting an online gaming portal. The publicity
ensured that people like PwC came knocking on Gondal?s doors.
?The only form of financing I knew then was bank loans.
I had never heard about PwC or shareholding agreements and
venture capital funding,? Gondal says.
Venture capital companies like
Infinity Ventures and IL&FS Investment Managers poured
in Rs 3.25 crore into Indiagames. But, just a few months
into the business, the dotcom bust happened. Gondal had
to steer the company through a wave of cost-cutting measures.
?But our business model was sturdy enough to survive the
dotcom bust,? he says.
The gaming business prospered
further when it spread to mobile phones. Indiagames was
one of the first to seize the opportunity. When mobile handset
manufacturer Nokia was planning to launch camera-phones,
Indiagames created 11 games for them. When the camera-phones
were actually launched, it was the only company making games
for camera-phones. Indiagames signed up with 20 global operators
including Vodafone and China Mobile.
?I guess it is important to be
at the right place at the right time. There is no scope
for you if you enter the business late. You simply have
to be the first to get there,? says Gondal. In 2003, Indiagames
bagged the exclusive worldwide rights for Spiderman for
developing games, ringtones, wallpapers, and images by signing
an agreement with Marvel Comics. In 2004, Indiagames has
obtained licences for games like Bruce Lee and Predator.
The numbers of the gaming market
are mind-boggling. ?It is already bigger than the entertainment
industry. Sony earns nearly 40 per cent of its revenues
from the Playstation. So, it?s billions of dollars we are
talking about,? says Gondal. He wants Indiagames to be right
on top. He asked Ernst & Young to hunt for a strategic
partner and Gondal recently closed the $17.73 million deal
with TOM Online. Under the deal, TOM will acquire an 80
per cent stake in Indiagames.
?I call it a unique alliance between
the Asian Tiger and the Indian elephant,? says Gondal. They
may still wear T-shirts at his office. But for Gondal, a
guest speaker at various places and the latest Indian Internet
star, it?s been a transition to three-piece suits. He?ll
probably make that into a game too one day.
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