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One fine day, you wake up to a
crore, a bonanza out of the blue. What would be your impulse
buy? What would be your savings plan? An opinion poll catches
the young Crorepati Calcuttan in action
From buying a hill in Darjeeling
to bidding for Manchester United, bringing Michael Jackson
down for a show to booking an island in the Sunderbans,
buying a video camera to a Versace?
If you harbour any doubts that
the young Calcuttan dreams big, but with one foot planted
firmly on the ground, all you have to do is ask one question:
what would you do if you woke up, one fine day, to a windfall
gain of Rs 1 crore?
To understand the money minds
of 200 young men and women, in the age group of 15 to 20,
Metro on Sunday commissioned an opinion poll on the
One-Day Calcutta Crorepati.
The result of the survey, conducted
by market research agency MODE in the festive first week
of November, throws up a mixed bag of options, a plethora
of piquant purchase plans and an entire spectrum of savings
strategies.
But before dividing the booty
between buying and saving decisions, comes the moment of
reckoning. Over 65 per cent of respondents said ?screaming
in disbelief? would be their first reaction after hitting
a jackpot of Rs 1 crore.
Once the vocal chords are weary,
it?s time to weave dreams. A whopping 83 per cent of respondents
said the surprise sum would trigger a spending spree.
And a shopping basket way beyond
reality reach can suddenly be viewed through the binoculars
of bounty.
Now, let?s pause at what the young
gang aspires to acquire. The survey reveals that when it
comes to spending, going international ? be it rack raid
or travel plans ? is the modern mantra.
Topping the list of items (76
per cent) on which they would like to splurge are luxury
cars and the preference is clearly for the Porsche and the
Merc (what?s a Maruti, man?)
Once in the driving seat, what?s
destination next for GeneratioNext? A world tour would be
just fine (for 73 per cent of respondents), with long hours
spent at swanky malls to shop till the power lasts in the
purse (71 per cent vote for upper crust designer dresses).
World tour over, 64 per cent of
respondents would go for makaan after kapda, with
modern apartments a must. Tech talk loses out to the good
life with computers, video cameras and DVD players slipping
down the purchase pole.
The opinion poll also traced some
out-of-the box dreams spun by the likes of Sanchita of Swinhoe
Street, Md Hussain of Entally, Monali of Jodhpur Park and
Alipi of Santoshpur.
Their dream buys: a hill in Darjeeling,
a stake in Manchester United (the richest football club
in the world), an island in the Sunderbans and a live show
on home turf by the ultimate modern entertainer, Michael
Jackson.
The decision on what to buy done,
let?s work out the budget and allocate funds under various
heads.
The respondents were also asked
to mention their planned outlays on spending, saving and
charity. The result, after averaging the individual numbers,
is music to the banking and finance industry?s ears with
respondents trading off today?s fun with a safety net for
tomorrow.
In a clear signal that the dream
run is on its last lap, come the safe deposits. Out of the
Rs 1 crore kitty, around Rs 50 lakh would end up being saved,
Rs 33 lakh would be spent and around 15 per cent would be
earmarked for charitable institutions like the Missionaries
of Charity and the Ramakrishna Mission.
Fantasy spend, political correctness
and social commitment apart, there are a host of middle-path
investments and safe savings routes waiting to be walked.
Even in an easy money scenario,
the preference to play it like Rahul Dravid rather than
Virender Sehwag is clear. Despite the bull run at the bourses
and the spiralling real estate prices, around 84 per cent
of the respondents prefer fixed deposits over investments
in the stock market and in property deals.
With safety and security at the
top of the saving mind, it?s time to show dreams the door
and get real. Eighty per cent of respondents have never,
repeat never, tried their luck at lotteries, in the belief
that no pot of gold lies at the end of the reality rainbow.
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