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The tender Bekti Sicilian, the
succulent prawn kebabs and fish tikkas, or for that
matter, the out-of-the-world Monte Carlos (a cake-pudding-ice
cream-fruit combo) ? fine food has been a forte at The Conclave
(picture by Sanjoy Chattopadhyaya). And the city?s ?first
business club? is keen to stick to its core competence,
even as it embarks on a structured exercise to extend brand
visibility and open up new flanks outside the confines of
its AJC Bose Road address.
?It was my first out-of-the-box
venture in Calcutta back in 1986, when there was nothing
much in town outside the star hotels and the traditional
clubs. The city?s business people wanted to have a venue
where they could meet for working lunches and conferencing
and also a place to unwind after work. The Conclave sought
to answer those needs,? says Harsh Neotia, who had conceptualised
the rendezvous.
Even after competition arrived
in the form of more star hotels and new-age eateries, the
chic, unhurried elegance of The Conclave has managed to
hold its charm, primarily by dint of its fabulous food and
distinctive ?British pub ambience? where business and pleasure
blend gracefully. Food festivals with flavours from France,
Italy, the Far East, Mexico, the Middle-East ? the versatile
kitchen has tried its hand at almost everything.
?Now, we are looking at leveraging
our strength to make The Conclave brand grow, essentially
through a three-pronged initiative,? says Vineet Verma,
director. Opening new food and beverage outlets (through
its subsidiary brand Dakshini to start with), outdoor catering
and providing expertise in club management are the avenues
being explored.
Dakshini, which is well-ensconced
in Swabhumi and has made its debut in Nicco Park (as The
Caf?), is opening up at the City Centre food court as well.
?We plan to develop the brand
as a distinctive South Indian eating house and set up more
outlets in the city,? adds Verma. Outdoor catering, which
is now limited to Turf Club lunches and banqueting at Swabhumi,
is set to spread its wings too. Another sub-brand, The T
Junction, is already a popular haunt at City Centre.
Besides offering its F&B and
management expertise to clubs housed within the premises
of the Ambuja group properties, The Conclave is also scanning
the scene for turnkey operations in club management to ?convert
under-achieving institutions into viable properties?. Even
on campus, the one-of-its-kind business club in town is
keen to upgrade and reinvent.
A discreet Continental dinner
at The Stallion, a sumptuous Indian meal at The Village,
a cocktail twist at The Jazz Bar or compact meetings at
The Suites, the members have a spectrum of activities to
choose from. And to jazz up things a touch more, the management
hopes to add another cosy banqueting facility to The Other
Room soon. Members? outings and outdoor parties are also
on the cards.
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