The Telegraph
Since 1st March, 1999
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Amul ready to retail plain milk

New Delhi, Nov. 23: Amul has chalked up ambitious plans to get into the business of selling plain milk in poly pouches. Gujarat Milk Marketing federation (GCMMF), which owns the Amul brand, has just launched its milk in Delhi, to be followed nationally.

GCMMF is the marketing partner for a Rs 60-crore dairy plant that is being put up by one of the federation’s district level co-operative in Gujarat-Mehasna Union-at Haryana. The dairy will have a capacity of processing 5-lakh litres milk a day. Milk will come from Mehsana.

“In principle talks with the chief minister of Haryana is over and in two year’s time, the dairy will start processing not only milk but other dairy products like flavoured milk, paneer, lassi and dahi,” said R. S. Khanna, assistant general manager, marketing GCMMF.

GCMMF is currently caught in a battle of sorts with the country’s apex dairy cooperative, NDDB, which has stopped stocking many of its products at its outlets in Delhi and elsewhere. NDDB had also cancelled a contract with GCMMF for supply of skimmed-milk powder some time back.

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