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Hype fails to boost Lynch book sales

New York, Nov. 12 (Reuters): Despite a media blitz, the biography of America’s best-known soldier from the Iraq war, Jessica Lynch, appeared unlikely yesterday to translate into big cash as the first day of sales fell short of expectations.

After days of magazine covers, TV movies, tabloid tales and television interviews, first-day sales of her authorised biography, I Am a Soldier, Too: The Jessica Lynch Story, fell well short of other high-profile books like Senator Hillary Rodham Clinton’s memoir, which had buyers lining up around the block.

Not a copy had been sold by midday yesterday, Veterans Day, at a Barnes & Noble store on Chicago’s North Side, said an employee who declined to be identified. The store would not disclose how many of the books sold. “I’ve yet to have anyone ask about it,” the employee said.

At a Manhattan Barnes & Noble, an employee described interest as “moderate. It certainly has not been exceptional.” Another nearby store sold one copy by lunchtime.

On online bookseller Amazon.com, the book ranked 21st in sales, well short of top-selling novel The Da Vinci Code and the latest get-slim-quick fad, The South Beach Diet. A spokesman for the Lynch family could not be reached for comment, while her publicist at publisher Alfred A. Knopf did not return calls.

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