| Khaitan: Train and tap
Calcutta, Nov. 9: Eveready Industries India Limited is setting up Eveready Academy of Sales Training in Calcutta for those who want to pursue a career in fast-moving-consumer-goods (FMCG) marketing.
The institute will be developed into a separate line of business if the company tastes success in it.
Talking to The Telegraph, Eveready Industries director Roshan L. Joseph said, “There is a need for such an institute in the city. Those who will be admitted will get a hands-on training in sales and marketing.”
Other FMCG majors have also evinced interest to join the academy. “At present, we are not inviting anybody to join the academy. Later, as the institute grows, we will approach the FMCG majors. Our first task is to set up the academy,” he said.
The academy will start functioning from January 5. The B. M. Khaitan group company will fulfil its own need of marketing people from the academy. The institute ensures placement of the candidates in leading FMCG companies.
It is expected that FMCG majors like Marico, Hindustan Lever and Nestle will recruit ‘frontline’ (sales) people from the institute.
Initially, the institute will admit 20 people from all over the country. “We will not restrict ourselves to Calcutta alone. We will see that candidates from small towns also get a chance,” said Joseph.
The institute will be housed at Jeevandeep building covering 3,000 square feet. He added that the Khaitan group wants to utilise the space in the Jeevandeep building in a proper manner to generate revenues.
The students who get admitted in the academy will have to deposit Rs 50,000 for the one-year course in marketing and sales. Graduates from any discipline are eligible for the course.
“For outstation candidates, the Khaitan group will provide hostel facilities. The students will have to pay for it,” Joseph added.
The academy will provide field training in sales and marketing for six months. In the remaining six months, the students will undergo theory classes.
It has appointed the Institute of Psychometrics to carry out an initial interview of the applicants, out of whom they will select 20 for admission.
The students will get training from the top-brass of Eveready Industries. External faculty will also impart training to the students on a regular basis.