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Marketers in US turnaround

Washington, Sept 29 (Reuters) - The Direct Marketing Association said it will honour the US government’s “do-not-call” list even though it has been blocked by two federal court rulings, The Washington Post reported today.

Direct Marketing Association (DMA) president H. Robert Wientzen said the association’s largest members had agreed to voluntarily stop calling the 50 million phone numbers on the national registry which was to take effect on October 1, the newspaper reported.

“We will honour the list the best we can,” Wientzen said. “Although we believe this is an inappropriate role for the government, we don’t want to catch the American consumer in our cross-fire,” Wientzen added.

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