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These may include terms such as “low tar”, “light”, “ultra-light”, or “mild”; and each unit packet and package of tobacco products and any outside packaging and labelling of such products also carry health warnings describing the harmful effects of tobacco use, and may include other appropriate messages. These warnings and messages:
Shall be approved by the competent national authority, shall be rotating, shall be large, clear, visible and legible, should be 50 per cent or more of the principal display areas but shall be no less than 30 per cent of the principal display areas, may be in the form of or include pictures or pictograms. Each unit packet and package of tobacco products...shall, in addition...contain information on relevant constituents and emissions of tobacco products as defined by national authorities.
Each party shall require that the warnings and other textual information...will appear on each unit packet and package of tobacco products and any outside packaging and labelling of such products in its principal language or languages...The term “outside packaging and labelling” in relation to tobacco products applies to any packaging and labelling used in the retail sale of the product.
Education, communication, training and public awareness: each party shall promote and strengthen public awareness of tobacco control issues, using all available communication tools, as appropriate. Towards this end, each party shall adopt and implement effective legislative, executive, administrative or other measures to promote: (a) broad access to effective and comprehensive educational and public awareness programmes on the health risks including the addictive characteristics of tobacco consumption and exposure to tobacco smoke;
(b) public awareness about the health risks of tobacco consumption and exposure to tobacco smoke, and about the benefits of the cessation of tobacco use and tobacco-free lifestyles...(c) public access, in accordance with national law, to a wide range of information on the tobacco industry as relevant to the objective of this convention; (d) effective and appropriate training or sensitization and awareness programmes on tobacco control addressed to persons such as health workers, community workers, social workers, media professionals, educators, decision-makers, administrators and other concerned persons;
(e) awareness and participation of public and private agencies and non-governmental organizations not affiliated with the tobacco industry in developing and implementing inter-sectoral programmes and strategies for tobacco control; and
(f) public awareness of and access to information regarding the adverse health, economic, and environmental consequences of tobacco production and consumption.
Tobacco advertising, promotion and sponsorship: Parties recognize that a comprehensive ban on advertising, promotion and sponsorship would reduce the consumption of tobacco products. Each party shall, in accordance with its constitution or constitutional principles, undertake a comprehensive ban of all tobacco advertising, promotion and sponsorship. This shall include, subject to the legal environment and technical means available to that party, a comprehensive ban on cross-border advertising, promotion and sponsorship originating from its territory.
In this respect, within the period of five years after entry into force of this convention for that party, each party shall undertake appropriate legislative, executive, administrative and/or other measures and report accordingly.