The Telegraph
Since 1st March, 1999
Email This Page
If itís white it has to be right

New Delhi, April 5: White is right in the corridors of India Inc.

On an average, mid-level to top level male executives have four to five white shirts in their wardrobe and in terms of brands, Arrow and Louis Philippe has emerged as the most successful white shirt brands, according to a latest study by Images, a magazine devoted to fashion trends and brands.

The study reinforces that the smart casual trend is at an end. When the chips are down, companies expect their executives to look more severe and efficient ó and that means formal dressing.

The study, reveals that white shirts constitute 11 per cent of the 55 million branded shirts produced annually in India. This places the annual white shirts market size at 6.1 million pieces, said R.S. Roy, managing editor, Images.

Apart from Arrow and Louis Philippe, which enjoy a market size of 13 per cent each, other widely used white shirts are Van Heusen, Zodiac (approximately 7 per cent each) and ColorPlus (6.5 per cent), the study said.

The study based on responses from 432 mid-level to top-level executives and professionals from corporate and government organisations and 72 retailers from the four metro cities.

The study shows that about 67 per cent of the top-level executives had five and more white shirts in their wardrobe.

Email This Page