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Indians warned on ambush marketing

Pretoria: Taking exception to a Samsung campaign, the International Cricket Council’s (ICC’s) business arm, IDI Ltd, has issued a communication to all Indian players, asking them to “speak” to personal sponsors and dissuade them from resorting to ambush marketing.

Technically speaking, the ongoing World Cup is an IDI Ltd event.

The communication, addressed to manager Jyoti Bajpai, reached the Indian camp late Thursday and, thereafter, the players are understood to have “spoken” to their personal sponsors.

While the Player Terms dispute has been put on hold, conflicting advertising is banned during the World Cup, which will end on March 25. Any ambush marketing by Samsung (which has contracted a clutch of top guns) is bound to infuriate LG, one of the two global partners of the event.

“We have taken note of the communication and have reverted to the IDI Ltd,” informed a member of the team management, when contacted by The Telegraph. Incidentally, should conflicting advertising continue, the IDI Ltd will place the matter before the Event Technical Committee.

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