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Cola majors play the number game

New Delhi, Feb. 13: Cola majors Coke and Pepsi today uncorked conflicting market share figures a predictable annual rite that draws its sustenance from differing research methods.

Coca-Cola claimed that the market share for all its carbonated soft drinks (CSD) at the all-India level stood at 61 per cent, up from 57 per cent last year. Coke (which claims to invest about $ 100 million of investment in India in 2003) follows the ORG-Marg as the research agency.

Arch rival Pepsi, which follows the Indian Market Research Bureau (IMRB) figures, says the market share of all the soft drinks Pepsico brands stood at 47.6 per cent. Pepsi said the market share of all Coke brands stood at 52.4 per cent. The figure for Coke brands include Limca and Thums Up which were earlier owned by Parle.

Pepsi claims that, in the Rs 6,000-crore bottled soft drinks market, it has cornered about 24 per cent of the market. Coca-Cola India has said that it has clocked a 23 per cent growth in the carbonated soft drink sales volume for the year ended 2000.

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