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Intangible metrics to find the Master

New Delhi, Jan. 13: In a world that evaluates performance through a variety of numerical yardsticks, itís not often that one uses intangible metrics ó respect, ethics and dynamics. Thatís where the Businessworld awards night in Mumbai on January 16 comes in.

The premier business magazine will honour the Most Respected Company in the country and dole out three other special awards to the Most Ethical Company, the Most Globally Competitive Company and the Most Dynamic Company.

The mega event will be inaugurated by deputy Prime Minister L. K. Advani and attended by the captains of corporate India. Finance minister Jaswant Singh will be the guest of honour.

There will be 14 other sectoral awards to the most respected company in automobiles, banking and finance, consumer durables, FMCG, food chains, infotech, infrastructure, media and entertainment, petroleum and petroleum products, pharmaceuticals and healthcare, retail, telecom, and textiles and garments.

The survey to select Indiaís most respected company has been carried out by market research agency IMRB and is based on peer group assessment that takes into account 19 parameters, including top management leadership, ethics, transparency, shareholder value, social consciousness, dynamism and global competitiveness.

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