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CavinKare to take on HLL

Calcutta, Dec. 14: Chennai-based lifestyle products company CavinKare has lined up an aggressive strategy to close up on Hindustan Lever in the beauty and cosmetic segment.

“We want to first strengthen our position as the number two in the market before we take on the leader. We plan to explore all low penetration categories and try and eliminate price barriers,” says managing director C. K. Ranganathan. “We want to grow by introducing new products and consolidating existing brands,” he added.

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