The Telegraph
Since 1st March, 1999
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New Honda models for the Indian market

Mumbai, Sept. 12: Heartened by the success of the Activa, Honda Motorcycle & Scooter India Pvt Ltd (HMSI) is developing two to three more models for the Indian markets.

The company plans to launch a compact scooter by 2003 and is investing close to Rs 100 crore for hiking its capacity to five lakh units by 2004-05. For this purpose it recently acquired 16 acres of land adjoining its factory.

Addressing newspersons on the occasion of the launch of the Dio—India’s first motoscooter, Kojiro Iguchi, director sales & marketing HMSI said the DIO is in line “with our commitment of introducing at least one new model every year. It is targeted especially at today’s youth who are trend-setters”.

Dio will be priced at Rs 41,200 (ex-showroom) and will be introduced in a phased manner. HMSI will add 42 new dealerships, increasing the total number of operational dealers to 102 to provide the product in centres where its market exists.

Adding Dio to the product line-up as its second model, HMSI plans to sell around 1.65,000 units this fiscal. The expansion is in line with HMSI’s business plan and the company is targeting sales of about 5,00,000 vehicles in 2004-05.

“Dio will not only be sold in India but also be exported to south and central America, Africa, Europe, West Asia and Asia. This year, 10,000 scooters will be exported out of which 4,000 will be the Dio”.

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