The Sahara group plans to launch 37 regional channels and English, Hindi and Urdu weeklies.
The group also plans to beef up its airline by inducting a dozen jet aircraft and start a new Rs 900 crore tourism project covering some 36,000 square kilometres of water area in the Sunderbans.
Sahara chief Subroto Roy said marine parks, water sports facilities and beaches would be developed in the area and floatels—both luxury and budget floating hotels—set up.
“This entire project would cost about Rs 900 crore,” he said.
The Sunderban project, which has already been given environment and other clearances by the West Bengal government, will be marketed by the Sahara group globally through tieups with various airlines and tourism companies.
Roy said the 37-city channel will be set up covering Uttar Pradesh, Madhya Pradesh, Chattisgarh, Rajasthan, Bihar, Delhi and Mumbai. While these channels will also be linked to Sahara’s national news setup, they will focus on local news, events, talents and festivals.
He has plans to launch a weekly broadsheet Hindi magazine Sahara Samay and an English one named Sahara Time. The Hindi magazine will be simultaneously published from 32 towns, including Delhi, Lucknow, Varanasi, Agra, Bhopal, Gwalior, Jaipur, Udaipur, Patna, Ranchi, Bhagalpur, Jamshedpur and Mumbai.
Sahara also planned to expand its Urdu daily—Urdu Rozana—by bringing out five new editions.
The Sahara group chairman, who was speaking on the occasion of his group’s twenty-fifth anniversary, said he wanted to augment the Sahara Airlines fleet by a dozen jets from the current strength of nine Boeing aircraft. The 12 aircraft, which are to be inducted within this year. will be a mix of Boeing 737s and smaller 50-seater jets. “We have already brought in some three of these 737s, the rest will follow,” Roy said, adding that this move should give the airline a 20 per cent market share.
He also said Sahara planned an e-commerce venture selling financial services, consumer products, gold and silver accumulation plans, e-education, money transfer, video conferencing, debit cards and internet services. This service would would have some 1635 branches in the first place. In the second phase, it will quadruple itself into a 6,000 branch network, making it the fourth largest in the world and the largest in Asia.
Sahara also plans to set up housing development projects in 50-60 cities at a cost of Rs 6,000 crore on some 2000 acres. These projects will set up 1.5 lakh houses.